It’s likely that you aren’t taking into account the mobile, app-driven, and local desktop results – all of which are heavily influenced by geography and also (to a lesser extent) by login status.īoth the tools and the people manually checking rank with the tools are ignoring the surge in mobile searches and local searches happening on desktops and tablets.
Here’s the bad news: if you’re a marketer with one or more brick-and-mortar locations or an agency serving those kinds of clients – you’re probably checking Google, Bing, and Yahoo SEO rank incorrectly. Having or achieving a great rank in each of the important SERPs (Search Engine Results Pages) remains critically important to many businesses, and therefore is important to anyone doing SEO for that business. Search engines have changed a lot over the last several years, with adaptive search results pages segmented by device and specialized search results, like shopping or maps. If you work at an agency or are managing the web presence of a mid-to-large site, you’ve probably found that you’re best served by using one or more rank checking services to supplement and enhance the information you gain from Webmaster Tools or via manual checks.
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